A little consumer deception??

I happened to be at the Mall of America the other day, and stopped in to check out a soap/bath/body store that I've been curious about....you may have heard about it, it's called "Lush." They are a big corporation with many, many stores and a huge following.

They have beautiful products - soaps, bath bombs as big as a baseball, fresh facial masks, solid bubble bath...the list goes on. Very nice stuff, and expensive too! I don't know that I'd personally want to spend $6.95 for a bath bomb for just one bath, but they sure looked cool!

I told the girl as soon as she came over that I make soap and just came to check out their stuff too. She asked me how I make soap, and I told her the basic ingredients/steps. Then she went into her sales speech, "educating" me on their products. Turns out, I ended up educating her a bit.

She proudly told me that their soaps are not made with palm oil, because there is a controversy around the sustainability of the rain forests, nor is it made with lye or glycerin. Hmm. Soap made without lye? Sorta impossible, as the lye is what reacts with the oils to change into and create soap.

So I looked at the ingredient list for their honey soap: Honey Water (Mel Aqua), Propylene Glycol, Sodium Palm Kernelate, Sodium Stearate, Sodium Lauryl Sulfate, Perfume, Beeswax (Cera alba), Sweet Orange Oil (Citrus dulcis), Bergamot Oil (Citrus bergamia), Aloe Vera Extract (Aloe barbadensis), Aloe cupensis, Sodium Chloride, Glycerine, EDTA, Tetrasodium Etidronate, Gardenia Extract (Gardenia jasminoides), Titanium Dioxide, Limonene, Linalool, Benzyl Benzoate.

Ok, so it doesn't say lye or palm oil, right? I explained to her that when you mix an oil with lye (sodium hydroxide), it becomes a whole other substance. In this case they mixed Palm Kernel oil with sodium hydroxide, and it becomes Sodium Palm Kernelate. And Palm Kernel oil definitely does come from the same plant/place as Palm oil. The palm fruit is the source of both palm oil (extracted from palm fruit) and palm kernel oil (extracted from the fruit seeds).

And...what else is in their soap? Sodium Lauryl Sulfate, also referred to as just SLS, one of the worst ingredients to put on your body. So why is a dangerous chemical like sodium lauryl sulfate used in commercial soaps and shampoos? The answer is simple - it is cheap. The sodium lauryl sulfate found in commercial soaps is exactly the same as you would find in a car wash or even a garage, where it is used to degrease car engines. A report published in the Journal of The American College of Toxicology showed that concentrations as low as 0.5% could cause irritation and concentrations of 10-30% caused skin corrosion and severe irritation. Skin corrosion...seriously?

National Institutes of Health "Household Products Directory" of chemical ingredients lists over 80 products that contain sodium lauryl sulfate. Some soaps have concentrations of up to 30%, which the ACT report called "highly irritating and dangerous." There's no way to know what the concentration is in the product, but you know the higher it is up on the ingredient list, the more of it is in the product.

Tetrasodium Etidronate is a substance found in many personal care products that has the potential to cause adverse effects in people with eczema. Tetrasodium etidronates are also used in water softeners. Because tetrasodium can be an irritant to the skin and mucus membranes people with eczema should exercise caution before using products that contain it. One reason that tetrasodium etidronate is used in soaps is for its preservative properties. Commercial soaps are required to have no more than two percent of tetrasodium etidronate but even small amounts can trigger eczema symptoms.

Many commercial soaps and other personal care products that are billed as "natural" actually contain tetrasodium etidronate. In fact, many of the soaps sold in health food stores contain tetrasodium etidronate.

Benzyl benzoate is used to treat lice and scabies infestations. This medicine is believed to be absorbed by the lice and mites and to destroy them by acting on their nervous system. Wow, not something I'd want to be putting on my body every day!

So what's in OUR honey soap? Water, coconut oil, castor oil, palm oil, olive oil, sodium hydroxide, shea butter, beeswax, honey, sugar, lemongrass essential oil. Yep, that's it! Nothing else!

The sales girl seemed to be interested when I explained the lye/sodium palm kernelate part to her, and she said "Well, I guess I can't say that to anyone anymore, but that's what they tell us to say!"

I walked away rather angry at this company, because if they are indeed telling their employees to say such things, that, in my opinion is major deception. Their soaps look like the purest, most natural soaps you could imagine, when in fact they're not.

Another reason that we, as consumers, need to educate ourselves.